Free as in (Homebrew) Beer
Last year SFE gave away $100,000 on an unconditional first-come first-served basis. This year they've decided to promote learning about electronics by awarding people for basic electronic knowledge 10 bucks at a time, up to $100.00.
By the time you read this post it is likely that all of the free stuff will be gone. Nonetheless, go to SparkFun's website and look around. You can do some really cool stuff you probably didn't think you were capable of with just a little learning. It's fun, and if you do it right there won't be any sparks you didn't intend.
To my SparkFun Community friends who are eagerly anticipating the opening of the Free Day event, good luck!